Respecting Your Customer Means Being Authentically Accessible

Whether you’re a mom n’ pop small business or a Fortune 100, the way you treat customers says a lot about the type of business you aspire to be.  In the never-ending pursuit of productivity, we’ve invented phone trees and contact form fields and generic support@email methods for customers to get in contact with us, but are we really being accessible to our customers?  With these impersonal forms of automation who are we really helping, the customer or bottom line?

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